Once more we’re talking about AC/DC who this time had their new song, “Shot In The Dark”, for which there was a teaser online recently, appearing on the new Dodge commercial, which is based on the movie ““Talladega Nights: The Ballad Of Ricky Bobby” (Ed we are sure you’ve watched this).
“In our 60-second film, we needed to stay 100 percent true to the spirit of the original film, while simultaneously communicating the Dodge brand’s record of ‘firsts’ as ranked by our owners,” said Olivier Francois, chief marketing officer. “Maintaining brand authenticity extended beyond Sony Pictures, including our music alliance with Columbia Records and AC/DC, in addition to Gary Cole reprising his role as Reese Bobby, and having the original movie’s cinematographer, Oliver Wood, involved with this project. Together, we were able to accomplish this epic creative endeavor celebrating the Dodge brand’s first-place wins, which could almost be envisioned as a deleted scene from the original movie.”
Note that you won’t be able to hear much of the songs, or even a bit more than the trailer, because the music is covered by dialogues and the engine’s sound of Dodge’s cars, which for car enthusiasts are the 2021 Dodge Charger SRT Hellcat Redeye, the 2020 Dodge Challenger SRT Super Stock and the 2021 Dodge Durango SRT Hellcat.
