Gene Simmons has once again defended his attempt to trademark the so-called “devil’s horns” hand gesture. The KISS bassist/vocalist withdrew his application to trademark the symbol in late June — less than two weeks after filing with the federal copyright office. Most music fans slammed Simmons for the trademark request, saying the symbol has become ubiquitous and means different things to different people. Asked by Canada’s Metro if he is bothered by the negative feedback he got for trying to trademark the “metal horns” or “rock on” hand sign, Simmons replied: “You can’t please everybody. Not everybody likes Jesus, either. “Instead of worrying what people think, I just go my merry way and do whatever I want to do. “If I could, I would trademark the air you breathe. Every breath. Yes, I would.”