Tom Keifer released another music video from his second solo album “Rise”, for the song “Hype”. “‘Hype’ reflects the over-stimulation, endless information and clever deception that we are bombarded with in today’s society,” explained Keifer. “Computers, devices, Internet, news, social media, politics, television…all coming at us from every angle around the clock. It’s becoming harder and harder to separate reality from illusion. The song and video mirror the world of overload we are all living in and its exhaustive effect. Not all aspects of the information age are bad or even new, for that matter, but the sum of it all, amplified though today’s technology, at times can really make us feel like… ‘All in overload about to blow the height of a new low – Scream like hell drown out all this hype.'”
