Robinsons Brewery and IRON MAIDEN have unveiled a strong new look for their multi award-winning Trooper beer ahead of an exciting year for the brand.
The beer, created by Robinsons and IRON MAIDEN frontman Bruce Dickinson, has been a runaway success, selling over 15 million pints worldwide since its launch in May 2013 and spawning two limited-edition beers — Trooper 666 and last year’s Trooper Red ‘N’ Black porter.
Dickinson adds: “We know that Trooper is a great beer and I think the new branding is fantastic. It has such a strong look and I think it’ll go down brilliantly, particularly in the on-trade. We are very lucky to get so many pub listings, and this great new pump clip should help to create more permanency on the bars. I’m very excited about the year ahead.